Measurements of Higgs production and decays have revealed that most of the electroweak symmetry breaking is due to the 125 GeV Higgs boson. Similarly, we know that the Higgs is at least partially responsible for giving mass to the top and bottom quarks and the tau lepton. Much less is known about the origin of mass for the first two generations and about possible flavor violating decays of the Higgs. In this talk, I will show that Higgs flavor violating decays generically require a second source of fermion masses and outline the phenomenological implications of such a framework.